SAM Coverage
Marketing & Sales
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Time for Common Cause with X-C?
This editorial suggests the NSAA and CCSAA join forces to explore common bonds, promotions, packages to cross over and try the other sport, look…
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Seth Says: Salomon’s Marketing Revolutions
Seth explores Salomon’s marketing effects over the last 30 years and how they have acoounted for four revolutions in the ski business. The epitomy…
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Who Visited This Season?
This article summarizes the National Skier/Boarder Opinion Survey for the 1999-2000 season. It indicates trends, dissects demographics, addresses the marketing that attracted guests and…
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Marketing-Not Magic Bulletts
Brink, a vp of marketing for ASC, argues against discounting ski passes. While segmented pricing strategies are useful, he says the real need is…
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The Last Frontier
Claire went to China and found a citizenry ready to take up skiing. This article describes the efforts of some North American and Chinese…
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Letters: Snow Monsters
A letter of support and encouragement to other ski areas from George Willett, president of Mount Showdown, Mont., to use the Snow Monsters ski…
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Blue Pages
New Scene for Ski Media with demise of Mountain Sports & Living (Snow Country) and addition of Elevation, Freeskier and Ski’s signing of John…
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Finally, Some common sense in Season Pass Pricing
Bob’s piece speaks to the season pass wars of the summer that saw eastern resorts waging a battle similar to Colorado resorts. Dropping the…
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Blue Pages
Skiing and Clinton’s Enviro Legacy (Roadless Initiative); Moshe Alamaro and His Urban Iceberg (making snow mounds for New England water sources); K2 Launches Mod…
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SUVs Take On Ski Resorts
As SUV makers tap into the wintersports market, Lake Tahoe ski areas are getting great publicity and nice cars to drive in this cross-marketing…