SAM Coverage
Marketing & Sales
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Heavenly’s Bold Marketing Strategy
How do you maximize visits? Court locals with cheap passes and put Lake Tahoe on par with Colorado to lure destination visitors.
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Accentuate the Positive
If you always treat your guests like your best friends, you will earn their loyalty-and improve you loss performance at the same time.
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Speak Out
Once Again: “It’s the kids, STUPID”, a SAM editorial. Who’s coaching our team? by Mark Dorsey, Marketing Director, PSIA.
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Tapping TV
No-one disputes that TV is a great marketing medium. But how can winter sports take advantage?
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Dress for Success
Uniforms should be considered one of your most important marketing strategies. Here’s whats new.
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An Inside/Outside View of Marketing
The former communications director of Purgatory Resort explains that the ski industry is sorely lacking in marketing muscle and good research methodology. He says…
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Enigmas of Growth-or Sniffing for Glue
This article explores the problems facing the industry in terms of participant levels. It also points out that certain small segments of skiing and…
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Watch the Competition Plan Ahead
Janet’s opinion piece points out the cruise and golf industry’s smart marketing and timely advertising to get vacationers to take to the water and…
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Avoiding the Spam Trap
This article explains that careful targeting and marketing can be used to produce an emailed newsletter that is both valuable and appreciated by potential…
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Seth Says: The Marketing Wisdom of Marshall Tito
Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses of regular…