SAM Coverage
Marketing & Sales
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SAM Idea Files
Using float chargers to juice up batteries w/o overcharging and using an extra battery with a marine switch for backup power at Winterplace, W.V.;…
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Blue Pages
Doral: A New Brand in Snowsports (our questions on the MeriStar-ASC merger that was not to be); Dept. of Utterly Useless Statistics (wherein David…
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Are There Casualties of the Season Pass Wars in Colorado?
Discounted ticket pricing and special passes for the 2001-2002 season in Colorado are making it difficult for some smaller- and medium-sized areas to play…
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Who’s on the Slopes?
Preliminary numbers from the annual National Skier/Boarder Opinion Survey show some shift in demographics that might lead to adjustments in marketing.
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Let’s Not Market Danger
A reminder to USST that it does no service when trying to build an audience by hyping the alleged danger of skiing and snowboarding…
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Coming Full Circle
The piece is an excerpt of a book review from the November 1985 SAM followed by commentary by Jennifer. The point is, the new…
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Where No (Wo)man Has Gone Before
A look at how women are making inroads in what was once a male-domunated industry, especially in marketing departments. The examples are all from…
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Marketing to the Melting Pot
Census figures point to a growth in minority segments and the article explores the pros and cons of reaching out specifically to certain minority…
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A Modest Proposal for Our Statistical Disarray
A commentary on how our industry has failed to develop useable numbers for snowboarders, skiers and cross-country skiers. More precise numbers are needed, derived…
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Diversity and Promise on the Tubing Hill
Roger argues that some smart marketing should be aimed at the variety of people who come to resorts to tube, to show them skiing…