The Voice of the Mountain Resort Industry  |  Est. 1962

Operation Snoblast Underway

A look at NSAA’s new youth marketing program, Operation SnoBlast, designed to attract 10- to 17-year old Echo Boomers to the ski slopes. The program features a toll-free number and a website, and relies heavily on ski areas for updated…

A look at NSAA’s new youth marketing program, Operation SnoBlast, designed to attract 10- to 17-year old Echo Boomers to the ski slopes. The program features a toll-free number and a website, and relies heavily on ski areas for updated information.

About the Author