The Voice of the Mountain Resort Industry  |  Est. 1962

Ski Racing And Sports Marketing

Three letters on the of ski racing: one from a prominent sports marketer (Stephen Wells) on the benefits of a successful ski team, one from Nick Badami as the chairman-elect of U.S. Skiing, addressing his role and his thoughts on…

Three letters on the of ski racing: one from a prominent sports marketer (Stephen Wells) on the benefits of a successful ski team, one from Nick Badami as the chairman-elect of U.S. Skiing, addressing his role and his thoughts on a marketing plan and last, a restatement of SAM’s opinion on the importance of marketing skiing through a competitive team.

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