A financial analysis of the bottom-line benefits of point ticketing–a slippery subject that is part marketing strategy, part real-dollar accounting and part consumer psychology. Factors in the successful solution at Mt. Bachelor, Oregon, are analyzed by the area’s financial officer.
Hitting The Niche With The Point Ticket
A financial analysis of the bottom-line benefits of point ticketing–a slippery subject that is part marketing strategy, part real-dollar accounting and part consumer psychology. Factors in the successful solution at Mt. Bachelor, Oregon, are analyzed by the area’s financial officer.