A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports, with a comment on the relationship between USS and NSAA.
New Initiatives By U.S. Skiing
A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports, with a comment on the relationship between USS and NSAA.
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