The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Marketing & Sales

  • Going Mobile

    More and more ski areas are tapping into mobile web phones. The rich experience available on mobile web phones, combined with the insatiable popularity…

  • Show Love to the Locals

    Support your local riders and they’ll become a great source of feedback and publicity. There are all kinds of park riders out there, from…

  • Speak Out :: Social Media Errors and Lessons

    Social media pitfalls. Using social media for marketing is easy, right? Hardly. Even social media gurus don’t get it right every time. In an…

  • The Future of Real Estate

    A recent survey of both realtors and consumers sheds light on a changing real estate market in the mountains. Of all the shocks from…

  • It’s Showtime!

    Freestyle events both large and small are a great way to attract new customers and keep the ones you have happy. Few would argue…

  • Industry Report :: September 2010

    SKI AREA SALES… OBITUARY… AWARDS… PEOPLE… SUPPLIER NEWS SKI AREA SALESThe Brown family sold Cannonsburg Ski Area, Mich., to James Wynn, an attorney in…

  • Cutting Edge Employee Training

    The basics haven’t changed, but teaching them has. Want to keep your finger on the pulse of performance success for your operation, want to…

  • Blue Pages :: September 2010

    CONGRESS CONSIDERS SUMMER AT AREAS… XANADU DOO-DOO… VISAS FUND JAY PEAK EXPANSION… MORE LESSONS FROM TAMARACK… GENERATIONALLY SPEAKING… USSA: PARTNERS WANTED Congress Considers Summer…

  • Industry Reports :: November 2010

    PEAK RESORTS TO ACQUIRE WILDCAT… OBITUARY… AWARDS… PEOPLE… SUPPLIER NEWS   PEAK RESORTS TO ACQUIRE WILDCAT At presstime, Peak Resorts entered into a purchase…

  • Hedging Bets

    Resorts used deals and pass promotions to lock in business for this season. In the East, the Farmer’s Almanac is calling for a colder…