The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Marketing & Sales

  • How’s Your App-etite?

    Mobile apps are moving from novelty to necessity. Mobile apps: Everyone knows they are the way of the future. If you don’t have an…

  • The Digital Landscape

    Social media can be a giant question mark for many, so SAM and GenAura initiated a ski industry survey to get a few answers.…

  • The Changing Face of Customer Feedback

    In-house surveys, digital or otherwise, are the tip of the iceberg. Up next: simplified tracking of social media commentary on your resort. Ipads aren’t…

  • Letters To The Editor :: March 2012

    Wanted: Help for the ASTM Terrain Park Jumping Task Force-Jasper Shealy… What is Green? -Tom Kendrick. Wanted: Help for the ASTM Terrain Park Jumping…

  • Industry Reports :: March 2012

    MOONLIGHT GETS NEW OWNNERS… SEVERAL SKI AREA SALES COMPLETED… ARIZONA SNOWBOWL PREVAILS…AGAIN… MAGIC MOUNTAIN NOW SKIER OWNED… PA. SKI AREA LODGE DESTROYED BY FIRE……

  • Blue Pages :: March 2012

    NSAA SUES FOREST SERVICE OVER WATER RULE… SKIING AND DRINKING IN ASPEN… WILL THE HAYSTACK CLUB COME TO PASS?… GOGGLES: THE LATEST PERSONAL VIEW…

  • A Tough Sell

    As the 2011-12 season wound down in March, many areas had to figure out how to promote next season’s passes. Despite an historically warm…

  • It’s A Small World, After All

    From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome. Diversity may be a 21st-century buzzword, but it…

  • Seasonal Hiring: Full Speed Ahead

    It’s business as usual when it comes to staffing for the upcoming winter. Despite having to lay off staff and reduce workers’ hours last…

  • The Big Picture

    When it comes to social media, words are out and images are in. Here’s what you need to know. As camera-equipped smartphones, iPads and…