The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

Marketing & Sales

  • Industry Reports :: September 2012

    Mammoth to Shut Down June Mountain… Greek Peak Files for Bankruptcy… Otsego Club Not to Open… U.S. Won’t Bid for Olympics in 2022… Obituaries……

  • 2009-10 Pass Sales Off to Mixed Start

    Results mostly match last season’s snowfall and enthusiasm levels. Ski resorts are doing their part to combat the worldwide economic recession, slashing season pass…

  • How to Play in Social Media

    Social networks provide free tools for reaching out to your guests. Are you using them effectively? Business models are changing, and the old ways…

  • Mountain Spy :: July 2009

    Mountain Spy Liz Eren took to the phones to get info on discounts on season passes. THE QUESTION: DO YOU HAVE ANY DISCOUNTS ON…

  • Managing for Peak Days in Lean Times

    As businesses across the country tighten their belts, creative staffing has become a top priority. Surviving and even thriving in this economy? All it…

  • The Changing Landscape

    As print struggles, resorts will have to broaden their online efforts to reach new customers. If Skier Van Winkle woke up after a nap…

  • Blue Pages :: Setpember 2009

    BANKING ON EL NIΓ‘O… FALLOUT FROM THE CREDIT CRISIS… WINTER PARK SKI TRAIN NOT DEAD YET… “DON’T MOVE FIREWOOD” CAMPAIGN EXPANDS… CHEER UP: YOU…

  • Speak Out :: Damn the Torpedoes!

    Why We Are Here I let my love of the mountains and passion for skiing lure me into the industry on March 1, 1969.…

  • Watching the Games Go By

    The Olympics may generate a lot of excitement, but areas are sitting on the sidelines. Thank goodness for big-screen TVs in the bar! Otherwise,…

  • Speak Out :: Digital Kids

    Kids on the Web… The online generation is younger than you think. And this group is your future. According to 2009 Nielsen Reports, time…