SAM Coverage
Marketing & Sales
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Industry Reports :: May 2011
SIA ANNOUNCES EARLIER DATES… VILLA OLIVIA SOLD… ELDORA CLEARS FIRST HURDLE… VAIL PLANS EXPANSION AT NORTHSTAR… AWARDS… OBITUARIES… PEOPLE… SUPPLIER NEWS SIA ANNOUNCES EARLIER…
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Learning Curves
As Learn to Ski and Snowboard Month continues to grow, see how resorts across the country are promoting the program. Jim Mullins, marketing director…
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Industry Reports :: September 2011
POWDERHORN SOLD… NEW RECORD FOR SKIER VISITS… OBITUARIES… PEOPLE… SUPPLIER NEWS POWDERHORN SOLDPowderhorn Resort, Colo., was sold at a live auction Aug. 4 for…
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Mud Money
These aren’t your mother’s obstacle races. Military-inspired competitions are making a big mark at ski areas in the off-season. Mud season is a fact…
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Ramping Up Retail
What resort shops can do to improve their sales. Retail efforts at many ski areas commonly lack the kind of allure and excitement that…
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Know Before You Go
The folks at Gunstock were eager to get into year-round operations, but knew enough to do their homework before they dove in. “Summertime, and…
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Making More From Less
It’s no secret that small ski areas are vital to the overall growth in the mountain resort industry. Here is how three are having…
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Rocking the Rental World
Areas are actually making rental shops a positive part of the guest experience. Today’s rental shop is not your father’s rental shop. It’s not…
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Change is in the Wind
The Forest Service is looking at allowing wind power on its lands. Recently, I was speaking with someone at the Forest Service about wind…