SAM Coverage
Marketing & Sales
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Look, Ma, No Wedge!
See why Welch Village threw out its old instruction methods. Beginner conversion is what we do in the Midwest. If we don’t work hard…
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Nick of Time
Winter arrived late in much of the country, but stayed late—and proved snow is always better late than never. Call it the “just in…
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In the Bag
Air bags are providing year-round entertainment at resorts. Are they right for you? First they were a competition tool: a new and better way…
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Speak Out :: Does Vice Still Sell?
John Fry, former editor of Ski and Snow Country magazines, responds to an article in our July 2013 issue of SAM. The last issue…
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It’s Party Time!
Birthday parties can be a good source of income–and promotion–if the nearby pool of kids is big enough. When Ski Roundtop, Pa., opened its…
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Mountain Spy :: September 2013
In this month’s Mountain Spy, there were two stand-outs and several more that were almost perfect. Of course, there were a few that were…
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Rental Gear 2014
Manufacturers on both the Alpine and snowboard sides continue to find ways to make the rental process easier and guests happier. The four cornerstones…
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Collective Alliances
As resorts come together to sell combined season passes, are customers responding? I’m head over heels with marketing, but time and time again it’s…
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Summer: What Price is Right?
Flexibility is the key to pricing summer activities. For as long as ski resorts have been offering skiing, they are still learning how to…
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SIA 2014 Editor’s Picks
SAM editors cruised the trade show floors of the SIA Snow Show to find new products for both employees and guests. The 2014 SIA…