SAM Coverage
Departments: Marketing & Sales
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Holiday Visitation Affected by Weather from Coast to Coast
SAM Magazine—Dover, Vt., Jan. 11, 2018—As usual, Mother Nature played a significant role in how successful mountain resorts were during the first major holiday…
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Industry Pros Flock to Mountain Travel Symposium
SAM Magazine—Heavenly, Calif., Jan. 3, 2018—More than 1,100 mountain travel buyers and suppliers from around the world are expected to attend this year’s Mountain…
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Rental Buyer’s Guide 2018-19
SAM’s annual review of the latest trends in products and programs for the alpine and snowboard rental business. Currently, with the euro taking a…
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Events: What’s the Value?
Hosting events, especially in summer, can have a bunch of benefits. In mid-September, 10,000 athletes swarmed over Killington, Vt., for the Spartan Race, a…
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How Effective is Your Staff?
Engage frontline employees in the guest experience to drive more visits and greater revenue. To guests, frontline staff are the face of the resort.…
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Vermont Ski Areas Association Names Molly Mahar as New President
SAM Magazine—Montpelier, Vt., Dec. 28, 2017—Industry veteran Molly Mahar is the new president of the Vermont Ski Areas Association (VSAA). This will be Mahar’s…
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Brian Czarnecki Named COO of Camelback Resort
SAM Magazine—Tannersville, Pa., Nov. 10, 2017—Brian Czarnecki has been promoted to the role of chief operating officer for Camelback Resort, Pa. Previously, he served…
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NSAA Names Kelly Pawlak as New President
SAM Magazine—Lakewood, Colo., Oct. 9, 2017—The board of directors of the National Ski Areas Association (NSAA) has named Kelly Pawlak as NSAA’s new president…
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Mountain High Purchased by MHR Investor Group
SAM Magazine—Wrightwood, Calif., Oct. 6, 2017— Ski Resort Holdings LLC, an affiliate of Oz Real Estate, has sold Mountain High Resort to Mountain High…
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Eighth Annual SAM Summer (Ops) Camp
“Summer does NOT equal winter,” declared SE Group’s Claire Humber at SAM’s eighth annual Summer (Ops) Camp, held Sept. 5-7, at Vermont’s Killington Resort.…