SAM Coverage
Departments: Marketing & Sales
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Epic Pass Now on Sale, Adds Resorts of the Canadian Rockies
SAM Magazine—Broomfield, Colo., March 6, 2018—Yesterday, Vail Resorts unveiled a partnership with Resorts of the Canadian Rockies (RCR) to include seven total days at…
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Frozen Assets
Ice—yes, ice—can be a winter resort’s year-round best friend. Just keep it confined to an ice rink. If you build it, they will come.…
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Build a Better Workplace
Four steps to improve your workplace culture—for everyone—and boost the bottom line. Led by women who have risked much to reclaim their power and…
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Increasing Beginner Conversion
Research and recommendations to help understand your learn-to audience and fine-tune your offerings for it. Increasing the conversion rate of first-timers and beginners into…
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Bode Miller to Speak at Mountain Travel Symposium
SAM Magazine—Heavenly, Calif., Feb. 27, 2018—The lineup of quality content at the forthcoming Mountain Travel Symposium keeps getting better, with the addition of legendary…
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Ikon Pass Adds Partner Resorts, Releases Pricing and Pass Options
SAM Magazine—Denver, Feb. 22, 2018—After months of speculation by industry folk and consumers alike, we now know how much the Ikon Pass will be,…
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SportsEngine.com Attempts to Harness Olympics’ Excitement
SAM Magazine—Washington, D.C., Feb 9, 2018—The opening ceremonies for the 2018 Winter Olympics in PyeongChang are tonight, kicking off nearly three weeks of winter…
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Alterra Mountain Company Teases New Ikon Pass
SAM Magazine—Denver, Jan. 25, 2018—Alterra Mountain Company, the recently-named joint venture that curated a dozen North American mountain resorts last year, unveiled the name…
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Mary Kate Buckley Is Jackson Hole Mountain Resort’s New President
SAM Magazine—Teton Village, Wyo., Jan. 18, 2018—Jackson Hole Mountain Resort (JHMR) has named Mary Kate Buckley to succeed Jerry Blann, effective June 1, 2018.…
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KSL/Henry Crown Joint Venture Has a Name: Alterra Mountain Company
SAM Magazine—Denver, Jan. 11, 2018—The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 mountain resorts across…