SAM Coverage
Departments: Marketing & Sales
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North America’s Pass Time
Even with two Goliaths in the game, early-season pass sales went gangbusters for most. Never has there been a better time to be…
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Ikon Pass Now Includes Thredbo in Australia
SAM Magazine—Denver, June 25, 2018—Alterra Mountain Company is gradually covering all its competitive bases, the most recent being a pass partnership with Thredbo, Australia.…
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Powder Alliance Adds Monarch Mountain
SAM Magazine—Wrightwood, Calif., June 21, 2018—Colorado’s Monarch Mountain—one of the pioneers in season pass partnerships—has joined the Powder Alliance, becoming the 20th mountain resort…
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New Exclusive Retailer for Colorado Ski and Snowboard Expo
SAM Magazine—Waltham, Mass., June 21, 2018—BEWI Productions, Inc., the organizer of the Colorado Ski and Snowboard Expo, has partnered with Sun & Ski as…
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The Marketing Ups and Downs of Consolidation: Top “Pros” and “Cons”
This article is a combination of two separate posts by Gregg Blanchard from slopefillers.com. Gregg is founder of slopefillers.com, and VP of marketing for…
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Alterra to Acquire Solitude Mountain Resort
SAM Magazine—Denver, June 20, 2018—It didn’t take long for Alterra Mountain Company to answer Vail Resorts’ recent plans for new acquisitions. Alterra has entered…
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Registration Now Open for Summer Ops Camp at Aspen Snowmass
SAM Magazine—Natick, Mass., June 20, 2018—Registration is open for SAM’s ninth annual Summer Ops Camp, a series of seminars, workshops, and site visits that…
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Spotlight on Risk Management
Welcome to the SAM Spotlight where we share a collection of information-rich articles about a certain subject, all picked from the SAM Digital Archives. Here…
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Cumming Steps Down as Powdr Chief, Co-Presidents Named
SAM Magazine—Park City, Utah, June 7, 2018—Powdr is shaking up its executive group, starting at the top. The company’s founder and chairman John Cumming,…
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Letter From the Publisher
To the SAM Community: A new resource for the industry: SAM Digital Archives Looking for some perspective on a burning issue in your department…