SAM Coverage
Departments: Marketing & Sales
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Our Training Recipe
A candid tell-all reveals the Mueller family’s formula for top-notch staff training in the culinary department—and beyond. The Net Promoter Scores (NPS) for Crested…
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Aspen Snowmass Launches Give A Flake
SAM Magazine—Aspen Snowmass, Colo.—Sept. 6, 2018—With its national advertising campaign—Give A Flake—Aspen Snowmass once again departs from traditional ski resort marketing. The campaign invites…
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R.I.D.E. On
A new rideshare app aims to be good for the environment, the bottom line, and, perhaps, the entire industry. Parking and traffic have always…
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Mountain Spy :: September 2018
“How do I find a new job in the winter sports industry?” THE QUESTION: “I’m looking into a career change, possibly into the ski industry.…
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Ikon Adds Solitude, Brighton and Taos to Growing Pass Roster
SAM Magazine—Denver, Aug. 27, 2018—The Ikon Pass has added Solitude Mountain Resort, following Alterra’s closing on this acquisition earlier this month, and added neighboring…
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Registration is Closing Soon for This Year’s Summer Ops Camp
SAM Magazine—Natick, Mass., Aug. 21, 2018—Registration for SAM’s ninth annual Summer Ops Camp—a series of seminars, on-hill workshops, demos, and networking events that explore…
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Condensing the cloud of summer activities at Ski Apache.
Variety is a funny thing. With more options it’s easier to cast a wider net, but with more options it’s harder to become known…
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Deer Valley’s Wheaton Moving On to Alterra, Shallan Taking Over
SAM Magazine—Park City, Utah, Aug. 17, 2018—Deer Valley’s longtime leader and current president and chief operating officer Bob Wheaton will be transitioning into a…
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Vail Resorts Closes on Stevens Pass Acquisition
SAM Magazine—Broomfield, Colo., Aug. 17, 2018—Vail Resorts this week closed on its acquisition of Stevens Pass Resort in Washington from Ski Resort Holdings, LLC,…
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Summer Ops Camp Adds New Sessions
SAM Magazine—Woodbury, Conn., July 12, 2018—The SAM Summer Ops Camp has added several sessions that reflect the needs of summer ops 2.0, the next…