SAM Coverage
Departments: Marketing & Sales
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Peak Resorts Undergoes Resort Leadership Restructuring
SAM Magazine—Wildwood, Mo., December 21, 2018—Peak Resorts has created several new key roles and appointed new personnel at the corporate and managerial levels to…
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Vail Resorts Epic Pass Sales Rise 21 Percent
SAM Magazine—Broomfield, Colo., Dec. 7, 2018—Vail Resorts reported a jump of 21 percent in Epic Pass sales through Dec. 2, with revenues rising 13…
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Peak Resorts Closes on Acquisition of Snow Time, Inc.
SAM Magazine—Wildwood, Mo., Nov. 26, 2018—Peak Resorts has completed its $76 million acquisition of Snow Time, Inc., which includes three Pennsylvania ski areas—Liberty Mountain…
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Powderhorn Taps Schramm as New GM
SAM Magazine—Mesa County, Colo., Nov. 16, 2018—Powderhorn Mountain Resort has named Ryan Schramm as its new general manager, filling a role that has been…
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Ken Rider Named Brundage Mountain GM
SAM Magazine—McCall, Idaho, Nov. 16, 2018—Brundage Mountain Resort has named Ken Rider as its new general manager. Rider first came on board at the…
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Ikon Adds, Epic Answers
SAM Magazine—Broomfield and Denver, Colo., Nov. 15, 2018—Yesterday was a busy day in the ongoing tit for tat between Alterra Mountain Company’s Ikon Pass…
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MacPherson, Meyers Earn 2018 BEWI Award
SAM Magazine—Boston, Mass., Nov. 12, 2018—Two of New England’s top ski resort promoters, Bonnie MacPherson, Okemo, Vt., and Tom Meyers, Wachusett Mountain, Mass., shared…
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The State of Resort Social Media Marketing: 2018
Social media have revolutionized the way resorts communicate with guests. Here’s a look at how these media have evolved, and how to take advantage. …
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Cockaigne Delays Grand Reopening
SAM Magazine—Cherry Creek, N.Y., Nov. 6, 2018—Cockaigne Ski Resort in upstate New York was set to spin lifts again this winter for the first…
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Powderhorn Welcomes New Operator, Investor
SAM Magazine—Mesa, Colo., Nov. 2, 2018—Powderhorn Mountain Resort, Colo., is bolstering its management and financial resources. Owners Andy Daly and Ken, Tom, and John…