SAM Coverage
Departments: Marketing & Sales
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NASJA Names 2019 Award Winners
SAM Magazine—Ludlow, Vt., April 19, 2019—The North American Snowsports Journalists Association (NASJA) has named the winners of four of its annual awards. Rick Kahl:…
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SAMMY Leadership Awards, Class of 2019
SAM Magazine—Natick, Mass., April 2, 2019—The 2019 SAMMY Leadership Award winners include a sustainability leader, a change leader, a guest experience guru, and an…
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Learn to Ski and Snowboard Month Surpasses One Million Lessons
SAM Magazine—Salt Lake City, Utah, March 14, 2019—Learn to Ski and Snowboard Month (LSSM) resort partners provided more than 150,000 beginner lessons in January,…
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Building Ski Industry Demand
The McKinsey plan is to realize 3.5 million new skiers and $1.4 billion additional revenue by spending $97 million over the next five years…
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The Angles and Potential Behind Vail’s Epic for Everyone Pivot
Am I safe to call this a pivot? I think so. For the last decade Vail has pushing a simple, rinse-and-repeat marketing concept with…
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Peak, Boyne Resorts Roll Out Multi Area Pass Options
SAM Magazine—West Dover, Vt., March 7, 2019—’Tis the season for season pass sales for 2019-20, and the offers and deals are piling up. Among…
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SAM Summit Series 2019—Part 2: Thinking About Growth
A select group of resort leaders answer difficult questions about how to attract, accommodate, and retain next-generation customers. In year two of the SAM…
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Summer Rising: Part 2
Summer business can increase revenues and raise visibility year-round, but also brings challenges that must be addressed. Summer has become an increasingly important piece…
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Publisher’s Memo :: March 2019
Interesting Times These are, as the Chinese say, interesting times—especially in the ski industry. We are grappling with issues of growth, diversity, leadership succession,…