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The McKinsey plan is to realize 3.5 million new skiers and $1.4 billion additional revenue by spending $97 million over the next five years on a marketing program. Here’s how it will work.
The McKinsey plan is to realize 3.5 million new skiers and $1.4 billion additional revenue by spending $97 million over the next five years on a marketing program. Here’s how it will work.
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