SAM Coverage
Author: Donna
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Indy Pass Acquires Black Mountain in New Hampshire, Plans For a Co-op Model
SAM Magazine—Jackson, N.H., Oct. 5, 2024—At a standing room only crowd at Black Mountain, Indy Pass and Entabeni Systems announced they have purchased Black…
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Wildfires Ravage Jasper, Marmot Basin Evacuated
SAM Magazine—Jasper, Alberta, July 25, 2024—A fast-moving wildfire complex blazed through popular resort town Jasper Wednesday evening. More than 5,000 residents and 20,000 tourists…
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Vail Resorts Q3 Report Details Visit Decline, Revenue Rise
SAM Magazine—Broomfield, Colo., June 6, 2024—Vail Resorts (VR) has reported results for the third quarter of fiscal 2024 ended April 30, 2024, along with early season…
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Ski Area Cannot Waive Liability in Unseated Passenger Case, Colorado Supreme Court Rules
SAM Magazine—Denver, May 23, 2024—In a 5-2 ruling, the Colorado Supreme Court found that liability waivers cannot be used to protect ski areas from…
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Mountain Bike Pass ‘Loam’ Adds 12 New Destinations
SAM Magazine—Eagle Mountain, Utah, May 24, 2024—Loam Pass, a new multi-destination product in the vein of Indy Pass but geared toward mountain bikers, has…
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Best and Worst in Marketing 2023-24
Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various marketing efforts that stood out to…
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Peer Reviews
Marketing leaders compliment other ski areas’ jobs-well-done. Each year in the May issue, we like to include some unexpected love from one resort…
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Learn to Ski, Learn to Ride
Post-LSSM, learn-to initiatives remain a key piece of the growth strategy for many ski areas—but there is still work to be done to attract…
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Is Lower Guest Satisfaction & Loyalty the New Normal?
An exploration of the recent sharp declines in national Net Promoter Scores. National Ski Areas Association (NSAA) data show that winter resort visitors have…
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The Question of Capacity
How the concept of comfortable carrying capacity can also help with community-wide planning as crowds grow. Mountain resort capacity has become a popular…