SAM Coverage
Author: Donna
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Mountain Spy :: May 2024
Staffers struggle with an unusual question: “Can I grass ski at your resort this summer? I have my own equipment. There are some questions…
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Outlook on Resort Marketing Report
SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts. North American…
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Passes for Sale
An uneven season informed early 2024-25 pass sales strategies across North America. It’s no secret that the 2023-24 ski season was, to put it…
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News and Views :: May 2024
Guesstimates for ’23-’24 visits, the longest preseason ever, get to know North Carolina ski areas, calling B.S. on ticket sales, and more. DOWN IN…
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Idea Files :: May 2024
Clever solutons for on-hill signs, sanitary trash cabinet access, and lift chairlift carriers. SKI TRIPODS About 30 years ago, Holiday Valley, N.Y., was looking…
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Coasting Along
The mountain coaster market is expanding and new tech is improving safety and throughput. When Jiminy Peak, Mass, installed a Wiegand alpine coaster…
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From Tee to Green
How to improve your golf course—and maybe its ranking—without breaking the bank. It’s not easy to be a golf course attached to a…
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Due Diligence: The Financial Foundation
Due diligence is the financial foundation of any new building or major renovation project. A strong and stable financial foundation is essential for a…
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Take It All Into Account
A revealing deep dive into the “2022-23 Economic Analysis of U.S. Ski Areas.” During the 2022-23 season, the United States ski industry experienced record…
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Snowmaking’s Secret Sauce
Prioritize your people to perfec the snowmaking process and product. Imagine this: You’re a snowmaker on a snowmaking gun run. It’s 2 a.m., and…

