The Voice of the Mountain Resort Industry  |  Est. 1964

SAM Coverage

Author: Donna

  • Mountain Spy :: May 2024

    Mountain Spy :: May 2024

    Staffers struggle with an unusual question: “Can I grass ski at your resort this summer? I have my own equipment. There are some questions…

  • Outlook on Resort Marketing Report

    Outlook on Resort Marketing Report

    SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts. North American…

  • Passes for Sale

    Passes for Sale

    An uneven season informed early 2024-25 pass sales strategies across North America.  It’s no secret that the 2023-24 ski season was, to put it…

  • News and Views :: May 2024

    News and Views :: May 2024

    Guesstimates for ’23-’24 visits, the longest preseason ever, get to know North Carolina ski areas, calling B.S. on ticket sales, and more. DOWN IN…

  • Idea Files :: May 2024

    Idea Files :: May 2024

    Clever solutons for on-hill signs, sanitary trash cabinet access, and lift chairlift carriers. SKI TRIPODS About 30 years ago, Holiday Valley, N.Y., was looking…

  • Coasting Along

    Coasting Along

    The mountain coaster market is expanding and new tech is improving safety and throughput.   When Jiminy Peak, Mass, installed a Wiegand alpine coaster…

  • From Tee to Green

    From Tee to Green

    How to improve your golf course—and maybe its ranking—without breaking the bank.   It’s not easy to be a golf course attached to a…

  • Due Diligence: The Financial Foundation

    Due Diligence: The Financial Foundation

    Due diligence is the financial foundation of any new building or major renovation project. A strong and stable financial foundation is essential for a…

  • Take It All Into Account

    Take It All Into Account

    A revealing deep dive into the “2022-23 Economic Analysis of U.S. Ski Areas.” During the 2022-23 season, the United States ski industry experienced record…

  • Snowmaking’s Secret Sauce

    Snowmaking’s Secret Sauce

    Prioritize your people to perfec the snowmaking process and product. Imagine this: You’re a snowmaker on a snowmaking gun run. It’s 2 a.m., and…