SAM Coverage
Departments: Marketing & Sales
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Quebec Ski Area Visits Hit 10-Year High
SAM Magazine—Bromont, Quebec, June 5, 2019—Preliminary results for the 2018-19 winter season show the 75 member resorts of the Quebec Ski Areas Association (ASSQ)…
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Baldy Mountain Resort Joins B.C. ERA Pass Alliance
SAM Magazine— Oliver, B.C., May 30, 2019—Baldy Mountain Resort is the latest ski area to join the Enhanced Reciprocal Agreement (ERA), an alliance in…
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Utah Ski Resorts Set Record for Skier Days
SAM Magazine—Salt Lake City, Utah, May 21, 2019—Utah ski resorts recorded 5,125,441 skier visits during the 2018-19 season, breaking the previous record of 4.58…
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Peak Resorts Reports Strong 2019-20 Season Pass Sales
SAM Magazine—Wildwood, Mo., May 10, 2019—Consolidated initial sales for Peak Resorts 2019-20 season pass products increased 20.8 percent on a unit basis and 19.8…
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Registration is Open for Summer Ops Camp in Gatlinburg
SAM Magazine—Woodbury, Conn., May 7, 2019—Registration is open for SAM’s 11th annual Summer Ops Camp—a three day, all-inclusive program of seminars, workshops, and site…
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NSAA National Convention 2019
SAM Magazine—San Diego, Cali., May 6, 2019 – More than 950 members of the winter resort industry descended on the Hilton Bayfront Hotel in…
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Skier Visits Top 59 Million in 2018-19 Season
SAM Magazine—Lakewood, Colo., April 30, 2019—The preliminary total skier-visit numbers at North American resorts reached 59.1 million for the 2018-19 winter season, up nearly…
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Not What, But Why?
Emotive marketing—tapping into why people do the things they do—can be just the thing for a resort’s marketing plan. Research on advertising suggests that…
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Summer Rising: Part 3
Summer business has been booming, but it’s now bumping up against some of the same constraints as winter business. Mountain towns and ski resorts…
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Trailblazers :: May 2019
Bill Irwin :: Champion of developing the best possible gear for beginners. For more than 40 years, Bill Irwin has been on a mission…