SAM Coverage
Departments: Marketing & Sales
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Nobody’s Perfect
Even the best marketers occasionally lay an egg. What matters is whether you learn from your mistakes or continue to make them. Failure…
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Embracing Unhappy Guests
By identifying dissatisfied guests as soon as possible, resorts can turn detractors into their biggest promoters. Microsoft founder Bill Gates once pointed out that…
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News and Views :: November 2019
NSAA growth efforts, racing revival, plus people and supplier news. GROWTH: THE LONG VIEW The National Ski Areas Association (NSAA) formed the “Growth…
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Indy Pass Adds Eight More Ski Areas
SAM Magazine—Portland, Ore., October 1, 2019—The Indy Pass has added eight more resorts to its coalition of independent ski areas, bringing its total number…
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Vail Fills GM Vacancies with Churich, Jones
SAM Magazine—Broomfield, Colo., Sept. 27, 2019—Vail Resorts (VR) has appointed two new GMs following a summer of operational growth and change. Jody Churich, previously…
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Vail Resorts Closes on Peak Resorts Acquisition
SAM Magazine—Broomfield, Colo., Sept. 24, 2019— Vail Resorts has closed on its acquisition of Peak Resorts, Inc. for a purchase price of $11 per…
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Jackson Hole Transitions to Wind Power
SAM Magazine—Jackson, Wyo., Sept. 18, 2019—On Sept. 17, all Jackson Hole Mountain Resort (JHMR) year-round electricity needs—lifts, facilities, and base area operations—transitioned to Lower…
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Ikon Pass Adds Zermatt
SAM Magazine—Denver, Aug. 28, 2019—Zermatt Matterhorn, Switzerland, has become the first European destination partner on the Ikon Pass, expanding the Ikon resort and partner…
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PEAK Navigator Program: Become a Better Leader
SAM Magazine—Natick, Mass., Aug. 26, 2019—SAM Magazine has partnered with High Peaks Group—a consulting firm specializing in leadership and team development—to offer the Professional…
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Brave New World
Chris Diamond’s insightful new book, Ski Inc. 2020, analyzes the consolidation trend and its potential impacts on all winter resorts. The ski industry…