SAM Coverage
Departments: Marketing & Sales
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2009 :: 10 Under 30 Hall of Fame
When we debuted the “Under 30” list last year, we really had no idea what we were getting into. We thought it would be…
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2013 :: 10 Under 30 Hall of Fame
It was hard to tell during the Great Recession (those years were, after all, ironically good snow years), but as you read this year’s…
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2014 :: 10 Under 30 Hall of Fame
Do what you love and you’ll never work a day in your life, right? It’s a credo brought to life every year with SAM’s…
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2020-21 Pass Wars Begin
SAM Magazine—Broomfield, Colo., March 4, 2020—Next season’s pass wars are off and running. Alterra announced several days ago that it will put its 2020-21…
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Protect Your Reputation
Engage with your online critics in a constructive and timely way. Like it or not, online customer reviews can make or break a…
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How to Win at E-Commerce
Online sales drive advance purchases, make business more predictable, and capture consumer data. And what drives online sales? Dynamic pricing. Ski areas around…
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Marquette Mountain Under New Ownership
SAM Magazine—Marquette, Mich., Feb. 20, 2020—A staple of the Upper Michigan ski scene is changing hands. Peter and Lois O’Devero have sold Marquette Mountain…
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2019 SAMMY Winners
Meet the 2019 SAMMY winners: The 2019 SAMMY Leadership Award winners include a sustainability leader, a change leader, a guest experience guru, and an…
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Nothing But Net
Inclusive and customizable, netted play structures are catching on. Net-based, belay-free aerial adventures are shaking up the summer scene at ski areas and adventure…
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Rental Buyers’ Guide 2020-21
A rundown on what’s new, what hasn’t changed (for good reason), and what’s trending in ski and snowbord rental gear. Business as usual, rather…