SAM Coverage
Departments: Marketing & Sales
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Benneyan To Lead The Hermitage Club
SAM Magazine—Wilmington, Vt., May 20, 2020—Industry veteran Bill Benneyan has been appointed executive director and general manager of The Hermitage Members Club, the private…
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NSAA LEADs on Climate 2020
SAM Magazine—May 15, 2020, Lakewood, Colo.—On Wednesday, May 13, the Outdoor Business Climate Partnership (OBCP) joined LEAD on Climate 2020. The event, facilitated by…
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New England Pass Launches Promise Program
SAM Magazine—Newry and Carrabassett Valley, Maine; Lincoln, N.H., May 11, 2020—After a winter cut short and looming uncertainties about the pandemic’s impact on next…
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The Road to Recovery
It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines…
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Beyond the Pandemic
A playbook for managing recovery for people and culture. Leaders across the winter sports and recreation industries have spent the last two months in…
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Powdr Launches Passholder Promise in Response to Pandemic
SAM Magazine—Killington, Vt., May 1, 2020—In response to COVID-19 impacts, Powdr has launched the Passholder Promise at Killington Resort in Vermont. The Promise provides…
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Vail Grants Refunds for 2020 Passes, Offers 2021 Guarantees
SAM Magazine—Broomfield, Colo., April 27, 2020—Vail Resorts (VR) is granting its 2019-20 season pass holders credits of at least 20 percent, and up to 80 percent if…
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Masterfit Supplying Face Masks
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Five Earn 2020 SAMMY Leadership Awards
SAM Magazine—Natick, Mass., April 17, 2020—This year’s SAMMY Leadership Award honorees embody many of the mountain resort industry’s hallmarks: creativity, work ethic, entrepreneurship, selflessness,…
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Ikon Pass Expands Spring Deals Amid COVID-19 Crisis
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…