SAM Coverage
Departments: Marketing & Sales
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Vail Resorts Cuts More Marketing Jobs, Reorganizes
SAM Magazine—Broomfield, Colo., Oct. 1, 2020—Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut…
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SnoCountry, O’Brien Strengthen Partnership
SAM Magazine—Lebanon, N.H., Sept. 15, 2020—A partnership between Halley O’Brien Productions and SnoCountry, Inc. will bring “The Snow Report-TV presented by SnoCountry,” a new…
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Donor Subsidizes Saddleback Passes for Area School Kids
SAM Magazine—Rangeley, Maine, Sept. 14, 2020—An anonymous donor has made a $100,000 gift to the Saddleback Mountain Foundation to be used to subsidize Saddleback…
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Stay Connected
Six ways to build your brand and community for the long term. We know it’s going to be different this winter, we just…
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Ikon Pass Adds Red Mountain, B.C.
SAM Magazine—Denver, Sept. 1, 2020—Red Mountain in British Columbia, Canada, is now a partner resort on the Ikon Pass. Ikon Passholders now have access…
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Big Snow American Dream to Reopen Sept. 1
SAM Magazine—East Rutherford, N.J., Aug. 26, 2020—Big SNOW American Dream, North America’s first indoor, real-snow ski and snowboard center, will resume operations on Sept.…
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Summer Business Trends: Road Trips, Masks, and Second Home Use
SAM Magazine—Jacksonville, Fla., July 23, 2020—As summer business returns to mountain resorts, road trips, mask wearing, second-home use, and proactive health programs headline the…
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Grab-and-Go Gear
Rental operators are exploring multiple ways to speed the process. Part of a Special Section “Winter 2020-21: A New Normal” sponsored by Aspenware. Rental…
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Early Pass Sales Fall Flat
In response to the abrupt end to the 2019-20 season, and uncertainty about the economy and the 2020-21 season, skiers and riders held off…
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Bousquet Mountain Acquired by Local Investors
SAM Magazine—Pittsfield, Mass., June 1, 2020—Bousquet Mountain ski area in western Massachusetts has been acquired by Mill Town community impact fund, a local Pittsfield-based…