SAM Coverage
Departments: Marketing & Sales
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Freedom Pass Adds Four Resorts
SAM Magazine—Glenwood Springs, Colo., April 26, 2021—Four new ski areas have signed on to the Freedom Pass for 2021: Cherry Peak and Eagle Point,…
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Jeff Boliba Appointed as SnowCloud COO
SAM Magazine—Montville, N.J., April 21, 2021—SNOW Operating has appointed Jeff Boliba chief operating officer for its SnowCloud technology company. Boliba spent the last 21…
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Snowbasin, Salomon Partner on Learn-to Program
SAM Magazine—Huntsville, Utah, April 13, 2021—Snowbasin Resort and Salomon are partnering in a program in which Salomon will provide Snowbasin with equipment for rentals…
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Technology Mountain Department
Technology is transforming how ski resorts and mountain operations work. The Technology Department explores digital tools, operational software, automation, data systems, and guest-experience tech…
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As Vaccinations Rise, So Do Resort Travel Plans
SAM Magazine—Denver, March 29, 2021—With vaccinations accelerating in many locations across the U.S., resort travel planning has begun returning to normal, according to the…
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Make the Most of Summer
These fun, welcoming, and revenue-driving activities and attractions could be just the ticket for boosting summer business. Last summer, the Outdoor Industry Association (OIA)…
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Indy Pass Adds Waterville Valley and Saddleback
SAM Magazine—Portland, Ore., Feb. 23, 2021—Waterville Valley Resort, N.H., and Saddleback Mountain, Maine, are joining the Indy Pass through the end of the current…
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Showdown Montana Gets Next-Gen Owner
SAM Magazine—Neihart, Mont., Feb. 10, 2021—George Willett has sold Showdown Montana to his daughter, Katie Boedecker, after nearly 48 years of running the resort.Katie…
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Cross Country Ski Area Survey Shows Increased Participation
Cross-country ski areas across Canada and the US were surveyed the second week of January with some promising results reported. Some of the key findings:…
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Boyne Resorts Moves to Renewable Electric Energy
SAM Magazine—Boyne Falls, Mich., Feb. 5, 2021—Boyne Resorts has made a renewable energy purchase commitment with CMS Enterprises, a CMS Energy subsidiary, that offsets…