SAM Coverage
Departments: Marketing & Sales
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Indy Pass Adds Four Resorts, Founder Outlines Growth Strategy
SAM Magazine—Portland, Ore., July 20, 2021—Snow Valley, Calif., Ski Marmot Basin, Alberta, Titus Mountain, N.Y., and Montage Mountain, Pa., have all joined the Indy…
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Torch Bearers
Meaningful partnerships with influencers can be a boon for resorts’ ongoing diversity, equity, and inclusivity work. Many resort operators are working to create more inclusive,…
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Another Covid Winter Begins in Australia and New Zealand
SAM Magazine—New South Wales, Australia, June 25, 2021—Ski areas in Australia and New Zealand are beginning another pandemic-tinged winter season. Strong demand, increased capacity,…
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Western Mountain Lodging Poised For Summer Records
SAM Magazine—Winter Park, Colo., June 24, 2021—A robust rebound is underway in summer visitation at Western mountain destinations, according to the latest information in the…
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NSP Names New CEO Amid Continued Staff Turnover
SAM Magazine—June 9, 2021, Lakewood, Colo.—National Ski Patrol (NSP) named Chris Castilian as its new chief executive officer. Castilian succeeds former executive director Meegan…
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Jared Smith Named Alterra President
SAM Magazine—Denver, June 1, 2021—Jared Smith will serve as president of Alterra Mountain Company, effective June 7, 2021. Smith, who will report to CEO…
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Broadaway Named as New President and COO of Solitude
SAM Magazine—Big Cottonwood Canyon, Utah, May 20, 2021—Amber Broadaway has been selected as the new president and chief operating officer of Solitude Mountain Resort…
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Western Destinations Finished Strong; Summer Record on Tap?
SAM Magazine—Winter Park, Colo., May 13, 2021—Lodging properties in Western mountain destinations finished the 2020-21 winter season up 4.8 percent in room nights compared to…
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Cross-Country on the Rise
There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want to capitalize. Skiing in North…
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Signposts to the Future
Listening in on consumer conversations to understand the season(s) to come. Businesses tend to get caught up in using what happened in the…