SAM Coverage
Departments: Marketing & Sales
-
The Value of Video
Video marketing is low-hanging fruit—here’s how to take advantage of it. When I was a snow reporter in the mid-2000s, the iPhone had just…
-
New Products :: January 2022
New tools to enhance operations and the guest experience. NEVEPLAST NP30 FREESKI Neveplast has developed a new artificial skiing surface specifically designed for freestyle…
-
Robust Holiday Business Ahead, But Covid Looms
SAM Magazine—Ludlow, Vt., Dec. 20, 2021—Snowstorms in the East and West have arrived just in time for ski areas to expand open terrain ahead…
-
Perlman Promoted, Leadership Changes at Steamboat
SAM Magazine—Steamboat Springs, Colo., Nov. 12, 2021—Steamboat Ski Resort & Corporation (SSRC) president and chief operating officer Rob Perlman has been promoted to Alterra Mountain Company…
-
Skiing’s Prickliest Problem: Housing, Part 2
An examination of proven and potential solutions to the industry’s growing employee housing crunch. Part 1 of this series, which outlines the industry’s…
-
The New Nordic Customer
Data and analysis fromthe recent Cross Country Ski Areas Association consumer survey reveals there’s opportunity in the Nordic skiing business. Cross country participation…
-
Intouch
Intouch Elevate is an end-to-end SaaS solution for resorts that are serious about exceptional guest experiences and operational effectiveness. Pre visit, on site…
-
Inntopia
Inntopia helps your existing systems – PMS, POS, tee-sheet, partners, etc. – work together instead of isolation. Inntopia Commerce enables you to sell real-time…
-
Flaik
flaik is Ski School Many things have changed in the 10+ years we’ve been in business. What drives us remains the…
-
Erik Barnes Named Ragged Mountain GM
SAM Magazine—Danbury, N.H., Oct. 20, 2021—Industry veteran Erik Barnes has been named general manager of Ragged Mountain ski area. Barnes replaces Jay Gamble, who…