SAM Coverage
Departments: Marketing & Sales
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Shuttered Toggenburg Up For Sale
SAM Magazine—Fabius, N.Y., Feb. 24, 2022—Intermountain Management president Peter Harris acquired Toggenburg Mountain in August 2021 for $750,000, and immediately shuttered the ski area…
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What Do Disney, Marriott Hotels, Sundance Resort, and The Met Do That Makes Them So Successful?
A deep dive into big tourism’s marketing and sales strategies and how to apply them to the ski industry. By Casey Parliament, Intouch It’s…
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SAM Terrain Park Contest Winners
SAM Magazine—Natick, Mass., Feb. 4, 2022—Nearly 2,500 votes were cast in the 15th annual SAM Terrain Park Contest, in which a total of 40 entries from ski…
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Share Winter and Motel 6 Partner on Snowsports Accessibility Initiative
SAM Magazine—Providence, R.I., Jan. 28, 2022—In an effort to improve snowsports accessibility, Share Winter Foundation has partnered with Motel 6 to provide mountain access…
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Cross Country Ski Areas Off to a Good Start
SAM Magazine—Woodstock, Vt., Jan. 27, 2022—Season pass sales, demand for rental equipment, and lesson sales are all up at a majority of North American…
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Outsiders Network Aims to Diversify Outdoor Media, Marketing
SAM Magazine—Whistler, B.C., Jan. 20, 2022—Outsiders Network is a new online marketplace designed to connect brands with a diverse pool of outdoor talent and…
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Jim Vick Promoted to GM of Lutsen Mountains
SAM Magazine—Lutsen, Minn., Jan. 17, 2022—Lutsen Mountains has promoted director of operations and marketing Jim Vick to serve as the resort’s new general manager. Assistant director…
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Skinner Acquires Full Ownership of Lutsen Mountains
SAM Magazine—Lutsen, Minn., Jan. 6, 2022—Charles Skinner is now the sole owner and president of Lutsen Mountains, Minn., after acquiring co-president Tom Rider’s 50…
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Rental Buyers’ Guide 2022-23
Rental suppliers tout workhorse products and see new opportunity for resorts in the higher-end demo market across alpine, snowbord, and Nordic. ALPINE SKI RENTAL…
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Corporate Culture, Redefined
Universal design principles can create a company culture that strengthens all aspects of your business—including the bottom line. In the Spring 2019 issue of…