SAM Coverage
Departments: Marketing & Sales
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The Voice of Our Guests
A deeper dive into the guest experience feedback from winter 2021-22. In the May issue of SAM, Guest Research, Inc., previewed how ski area…
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Utah Smashes Statewide Record for Skier Visits
SAM Magazine—Park City, Utah, June 16, 2022—Ski Utah’s 15 member resorts reported a total of 5,829,679 skier visits during the 2021-22 winter season, breaking…
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Vermont Sees 3.76 Million Skier Visits
SAM Magazine—Montpelier, Vt., June 13, 2022—Alpine ski areas in Vermont welcomed 3.76 million skier visits during the 2021-22 winter season, up 6.5 percent year-over-year,…
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Mild Weather, Late Openings Dampen New Hampshire Ski Area Visits
SAM Magazine—Conway, N.H., June 13, 2022—Visits to New Hampshire ski areas during the 2021-22 winter season for alpine, cross-country, and tubing overall totaled 2,220,102,…
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Le Massif Joins Mountain Collective
SAM Magazine—Petite-Rivière-Saint-François, Quebec, June 8, 2022—Le Massif de Charlevoix has signed a three-year agreement with the Mountain Collective, according to Radio Canada. Le Massif…
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NSAA National Convention and Trade Show Covered a Lot of Bases
SAM Magazine—Nashville, Tenn., May 24, 2022—The National Ski Areas Association (NSAA) held its annual national convention in person for the first time since 2019,…
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U.S. Ski Areas Report Record Visitation
SAM Magazine—Lakewood, Colo., May 13, 2022—U.S. ski areas saw a record 61 million skier visits for the 2021-22 season, an increase of 3.5 percent…
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The Path to Progress
Commitment and accountability are the keys to making the mountains more inclusive, equitable, and diverse. In February 2005, SAM hosted a “Diversity Summit” in…
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On the Road :: May 2022
Scenes from the ACCT Expo, U.S. Ski & Snowboard HOF, MTS, and Sierra-at-Tahoe’s 75th birthday. ACCT INTERNATIONAL EXPO, CLEVELAND, OHIO, FEB. 13-16, 2022 Back…
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Publisher’s Memo :: May 2022
Sixty years of SAM and NSAA Cheers! SAM isn’t the only industry institution celebrating its 60th anniversary this year. In 1962, the National Ski…