SAM Coverage
Departments: Marketing & Sales
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SNOW Operating Restructures, Launches SNOW Partners
SAM Magazine—Montville, N.J., Oct. 20, 2021—SNOW Operating has launched SNOW Partners, the new parent entity to preside over the company’s various operating businesses. Based…
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Polumbus to Succeed Graves as Whitefish CEO
SAM Magazine—Whitefish, Mont., Oct. 7, 2021—Longtime Whitefish Mountain Resort director of marketing and sales Nick Polumbus will succeed Dan Graves as resort CEO after…
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Meet the Speakers
The Summit Series Bootcamps are so pleased to be working with these fabulous speakers who will be sharing their thoughts and insights throughout the…
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U.S. Ski & Snowboard Names Goldschmidt President and CEO
SAM Magazine—Park City, Utah, Sept. 27, 2021— U.S. Ski & Snowboard has appointed Sophie Goldschmidt as its next president and CEO, effective Oct. 18. Goldschmidt…
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Next-Gen Marketing
Five key considerations for developing a resort marketing plan tailored to the changed consumer and workplace landscape. It’s safe to say there’s never…
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Ikon Adds Dolomiti Superski and Kitzbühel
SAM Magazine—Denver, Sept. 1, 2021—Ikon Pass has expanded its European connections to include Dolomiti Superski in Italy and Kitzbühel, Austria, which join Zermatt, Switzerland,…
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Taos to Exceed Living Wage, Add Staff Housing
SAM Magazine—Taos Ski Valley, N.M., Aug. 19, 2021— Taos Ski Valley has raised its starting pay for entry-level positions to $15 per hour, exceeding the…
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Indy Pass Adds Japanese Resorts
SAM Magazine—Portland, Ore., August 10, 2021—Indy Pass is expanding beyond North America with the addition of four Japanese resort partners: Geto Kogan, Tazawako, Okunakayama Kogen,…
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2020 SAMMY Award Winners
This year’s SAMMY Leadership Award honorees embody many of the mountain resort industry’s hallmarks: creativity, work ethic, entrepreneurship, selflessness, and involvement. The class of…
