SAM Coverage
Departments: Marketing & Sales
-
SnoCountry Appoints Mike Colbourn as its New President
SAM Magazine—Lebanon, N.H., Sept. 11, 2017—Industry veteran Mike Colbourn is now president of SnoCountry, Inc., a not-for-profit winter resort trade association best known for…
-
Sugarbush Incentivizes Landlords to Provide Affordable Housing
SAM Magazine—Warren, Vt., Sept. 11, 2017—Sugarbush Resort has adopted Tenants for Turns, a program originally developed and implemented by resorts out west—including Jackson Hole,…
-
Publisher’s Memo :: July 2017
The Hills Are Alive, and A Little Change Can Be a Good Thing The Hills Are Alive School is out. Time for me to…
-
High Flying Brand Ambassadors
Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well. Ski areas choose…
-
Get In, Get Out
Leading rental shop practices for handling newcomers to skiing and riding. The rental process and its many steps—paperwork, standing in lines, boot fitting,…
-
Speak Out :: Minimum Wage War
As the minimum wage continues to increase in several states, and even fast-food restaurants are offering higher wages, how are winter resorts being affected—and…
-
Mountain Spy :: September 2015 :: Entitled Customers
In this month’s Mountain Spy, we address the trend of entitled customers. The responses vary, but a personable employee is always the best solution…
-
Mountain Spy :: March 2015 :: Entitled Customers
In this month’s Mountain Spy, we tackle what is becoming a persistent trend at resorts—entitled customers. THE QUESTION: I WANT TO BUY NEW…
-
Industry Reports :: November 2012
SOLDIER MOUNTAIN GIVEN AWAY…BIG TUPPER ON ICE FOR NOW…OBITUARY…PEOPLE…SUPPLIER NEWS … SOLDIER MOUNTAIN GIVEN AWAY Actor Bruce Willis has handed over the keys of his…
-
Thought for Food
Food and beverage still remains at the bottom of the customer satisfaction scale at mountain resorts. But some creative thinkers are reversing that. You…