SAM Coverage
Marketing & Sales
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Dealing With Adversity
Wild swings in the weather challenged resorts across the country. Even in an industry used to weather extremes, the first half of the 2013-14…
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Season Ends on High Note
For most resorts, good weather and snow helped salvage a season plagued with challenges at the outset. With the exception of drought-stricken California and…
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Speak Out :: Letter to the Editor and Remembering Tom Jacobs
Letter to the editor and remembering Tom Jacobs. Letter to the EditorI am responding to Ski Area Management’s (SAM) “Best and Worst Marketing 2013-14:…
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Rescue Me
The National Ski Patrol has been through years of turmoil. Can it be saved? Say you’ve just met someone at a party, and they…
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Winterizing Summer Ops
The sometime downside to summer ops can be winterizing them. Contrary to the fantastical notion that the classic ’60s surf movie might want you…
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Crossing the Line
Advances in riding equipment are making the backcountry more accessible than ever. But how do we keep guests safe? Out of bounds. For many…
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Speak-Out :: Midwest Greats
An excerpt from Paul Augustine’s eulogy, given by his son, John P. Augustine. [Within days of one another, two industry greats from the Midwest…
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Getting Started
How effective is Learn to Ski and Snowboard Month? Consider: Two ‘never evers’ who took lessons as part of the January promotion three years…
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No Child Left Out
Programs coast to coast are bringing all sorts of newcomers to winter sports. As the diversity buzz grows stronger through the snowsports industry, pockets…
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Non-Skiers Join the Scene
When you add it all up, winter resorts offer much more than just skiing and riding. Perform an online search for top ski resorts…