SAM Coverage
Marketing & Sales
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Battling the Beetle
Resorts in the West fight to save their trees from beetle kill. Henry Hornberger, general manager of Brian Head ski area in southwestern Utah,…
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The Olympic Bump
Hosting an Olympics in your backyard really can make a difference in attracting potential participants. Lindsey Vonn returned home to Utah this spring with…
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Tower of Power
Jiminy Peak’s wind turbine has been up and running for a full season now. Was the payoff worth it? The 1.5-megawatt wind turbine at…
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Better Snow, Less Cost
As energy prices skyrocket, ski areas and manufacturers are looking at ways to cut costs. In snowmaking, variable frequency drives will help. When ski…
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Industry Reports :: July 2008
RECORD VISITS FOR SKI AREAS… OBITS… PEOPLE… SUPPLIER PEOPLE… SUPPLIER NEWS record visits for ski areasPreliminary results from the Kottke Report came in at…
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My Kingdom for a Busload
As energy costs rise, shuttle buses and organized trips may well take on increased importance. Vail Resorts’ acquisition this summer of the Colorado Mountain…
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High-Tech Renting
Software programs can speed the rental process and boost the bottom line for a wide range of operations. Computer software programs have been a…
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Speak Out :: Once a Snow Reporter, Always a Snow Reporter
Tim Cohee, Senior VP/Chief Marketing Officer at Mountain Springs-Kirkwood, talks about the value of personable snow reporting. Also, corrections for Turbocristal, Areco and KneeBinding.…
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Driving Business
Ski Maine launches a statewide pilot ride-share program this season, just in time to combat high gas prices. Can ski areas drive business by…
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Business Forecast: Mixed
Fly-to destinations report soft early bookings, while drive-to areas saw increases. The conventional wisdom in the ski industry is that snow trumps all other…