SAM Coverage
Marketing & Sales
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Industry Reports :: September 2006
ASC Reviews Options for Steamboat… Wolf Creek Decision Upheld… Minturn Resort Gets Nod… A New Major Resort for B.C.?… Killington Loses Partner… Obituaries… People……
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Time To Train
Effectively training rental shop staff is key to a safe and successful business. Have you planned out your rental shop training strategy this year?…
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Industry Reports :: November 2006
Vail Arsonits Plead Guilty… Norquay Sold… New Owner for Snow Ridge… New SmartStyle… Hemlock Reopens… Powder Ridge Closes… Obit… People… Supplier People… Supplier News……
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The New PR Paradigm
Areas are adding tools-and dedicated employees-to increase guest communications via the web. Selling, informing, booking, motivating, entertaining—you name it—ski areas are doing it on…
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Mountain Spy :: November 2006
SAM goes undercover to learn about season pass options for the recent college grad. The Question: Hi, I’m just out of college and I…
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True Lies
As technology and the Web give customers greater access to weather conditions, snow reporters learn to both entertain and inform. It was a party…
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What’s in a Number?
Winter resorts are eyeing their Net Promoter Score (NPS), and that’s good. But knowing the score is just the beginning. The winter resort industry…
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The “E” Word
Empowerment is a lot more than just giving an employee the keys. Empowerment is the buzzword of the decade, so why so much angst…
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Moms Wanna Rock, Too
If you think that terrain parks are only for the kids, think again. Young mothers are showing an interest, but they need somewhere to…
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2007 SIA Show: Top 25 Products and Trends
Want to know what will be hot on the slopes next season? We cruised the SIA Show in Las Vegas to find out. Check…