SAM Coverage
Marketing & Sales
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Weather Trumps All
One thing’s for sure about this winter: there’s nothing normal about it anywhere. Weather extremes—-record snowfall in the Pacific Northwest and Colorado and the…
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Dish It Out
When it comes to serving food, are we falling short? You stagger into the lodge after a morning of epic powder riding. Coated head…
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Wind Power: Cloudy Forecast
Fresh criticism of renewable energy certificates shows that when it comes to acting green, few things are black and white. Some 55 ski area…
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Getting Personal
Build great relationships with your best customers. Studies show that it costs six times as much to attract a new customer as to retain…
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Extreme Season Ends Well
It’s no surprise-wherever and whenever the weather cooperated, skiers and riders turned out en masse. Cupid shot an arrow straight through the heart of…
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Video Marketing: This Season’s Hottest Trend
With high-speed internet becoming more accessible than ever before, video viewing is a great way to connect with customers. YouTube is practically a household…
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Pipe Dreams
Ductile iron is a great way to combat pipe erosion. Over the past 40 years, most snowmaking systems have employed steel pipe to get…
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Industry Reports :: September 2007
FINAL SKIER VISITS DOWN… SALE OF CANYONS IN DISPUTE… CNL ON THE MOVE… HIDDEN VALLEY SOLD… ALPINE MEADOWS SOLD… RUSSIA TO HOST OLYMPICS… PEOPLE……
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Mountain Spy :: September 2007
For this edition of Mountain Spy, our 007 Liz Eren quierd areas in regions where the weather was less than cooperative last year to…
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Seeing Eye to Eye
It’s an age old tale: The marketing and operations departments juts don’t seem to understand each other. But, it doesn’t have to be that…