SAM Coverage
Lifts & Ropeways
-
California Lift Maintenance and Operations Education Conference 2019
By Dave Zook The California mountain resort industry gathered in Squaw Valley for the Lift Maintenance and Operations Education Conference (LMOE) for the second…
-
Sun Peaks, SilverStar Launch Reciprocal Ticket Program
SAM Magazine—Sun Peaks, B.C., June 5, 2019— Sun Peaks Resort and SilverStar Mountain Resort have partnered in a season passholder reciprocal program that benefits…
-
Snow People – May 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MIKE FERGUSON, ALTERRA MOUNTAIN COMPANYAlterra Mountain…
-
Summer Openers Plan for Snow and Sunshine
SAM Magazine—Ludlow, Vt., May 23, 2019—The summer season at winter resorts is about to begin: Memorial Day Weekend openings abound. But Mother Nature seems…
-
NSAA Launches Mountain Foundation
SAM Magazine—Lakewood, Colo., April 30, 2019—The National Ski Areas Association (NSAA) has launched the Mountain Foundation, a 501(c)3 non-profit dedicated to providing educational opportunities…
-
Vail Resorts Up in Revenue and Visits for 2018-19
SAM Magazine—Broomfield, Colo., April 29, 2019—After a rough start to the season, Vail Resorts (VR) is up year-over-year at its North American mountains for…
-
Snow People – April 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MARK SEITER and GREG RALPH,…
-
Record Crowds: High Points and Headaches
The first sign that something different was happening came in mid-November. It was the weekend of the Colorado Ski & Snowboard Expo in Denver.…
-
Best and Worst in Marketing 2018-19
We offer opinionated, fun, occasionally contentious reviews of the season’s marketing initiatives, to inform and inspire future efforts. What does the word “marketing” make…
-
Humble Beginnings
Resort industry leaders and personalities share personal stories of their first time on skis in this third installment of #MyFirstMountain. We always remember our…