SAM Coverage
SAM Headline News
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Wild Mountain, Mt. Norquay First North American Resorts to Open
SAM Magazine—Taylors Falls, Minn., Oct. 26, 2020—Early snowfall and consistent snowmaking conditions allowed two North American resorts, Wild Mountain, Minn., and Mt. Norquay, Alberta,…
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States, Ski Associations Release Opening Guidelines
SAM Magazine—Albany, N.Y., Oct. 23, 2020—As the winter season approaches, ski-country states and state ski associations are unveiling guidance and requirements for ski areas…
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Sunlight, Guests to Support Local Forest Restoration
SAM Magazine—Glenwood Springs, Colo., Oct. 23, 2020—Sunlight Mountain Resort is supporting fundraising efforts to restore portions of the White River National Forest that were…
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Insights on COVID-19’s Short- and Long-Term Impacts
This week’s briefing from the Insights Collective addresses both short- and long-term issues confronting resort businesses during the pandemic. In the short term: As…
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Key Eastern Ski Regions Get Government Greenlights
SAM Magazine—Albany, N.Y., Oct. 19, 2020—The governments of New York state and the Quebec province have given ski areas in their respective regions the…
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Jay Peak Joins Indy Pass
SAM Magazine—Portland, Ore., Oct. 19, 2020—The Indy Pass has added Jay Peak in Vermont to its alliance of independent ski areas, bringing alliance membership…
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Insights on COVID Impacts and Creative Solutions
The latest weekly briefing from the Insights Collective notes that lodging properties are responding to COVID-19 by offering extended-stay options, citing recent examples from…
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Western Destinations Post First Revenue Gains Since February
SAM Magazine—Winter Park, Colo., Oct. 15, 2020—With only one month remaining in what has been a bleak summer for lodging at western mountain resorts,…
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Resorts Remain Fluid in Latest Operating Plans
SAM Magazine—Ludlow, Vt., October 14, 2020—As new consumer-facing plans roll out, resorts remind guests to prepare for continued operational changes and challenges this winter. While reservation…
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SAM and SNOW Operating Partner for Capacity Management Video Series
SAM Magazine—East Rutherford, N.J., Oct. 14, 2020—To help resorts plan for the upcoming winter, SAM and SNOW Operating have partnered to produce the Capacity…