SAM Coverage
SAM Headline News
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U.S. Ski and Snowboard Hall of Fame Class of 2020
SAM Magazine—Ishpeming, Mich., Oct. 1, 2020—The U.S. Ski and Snowboard Hall of Fame induction Class of 2020 includes eight ski and snowboard athletes and…
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Insights on COVID-19: Lessons from Disney to Austria
There’s a lot going on outside the ski industry that sheds light on the course of COVID restrictions and reopenings. Disney, and Florida, are…
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Swain Mountain Joins Indy Pass as Sales Explode
SAM Magazine—Portland, Ore., Sept. 30, 2020—The Indy Pass has added Swain Mountain in western New York to its alliance of independent ski areas, bringing…
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SIA and SAM Team Up for Town Hall Series
SAM Magazine—Park City, Utah, Sept. 29, 2020—Snowsports Industries America (SIA) is teaming up with SAM for a Town Hall series—held virtually on Zoom—about ski resort planning,…
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NSAA Reports on 2020 Climate Challenge
SAM Magazine—Lakewood, Colo., Sept. 29, 2020—The National Ski Areas Association (NSAA) has released the results of the 2019-20 Climate Challenge. This was the ninth…
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Vail Resorts Reports 2020 Income Decline, 2021 Outlook
SAM Magazine—Broomfield, Colo., Sept. 25, 2020—Vail Resorts (VR) reported a net income decrease of 67.2 percent, to $98 million, in fiscal year 2020, on…
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Book Early and Online: More Resorts Reveal Operating Plans
SAM Magazine—Ludlow, Vt., September 23, 2020—Resorts are implementing a mix of strategies to manage volume this winter, as most look to get lifts spinning…
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Short-Lead Bookings Help Western Destinations Rebound
SAM Magazine—Winter Park, Colo., Sept. 17, 2020—Lodging performance continued to improve during August at western mountain resorts, but the summer season remained historically slow…
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Understanding the Evolving COVID-19 Landscape
Insights on COVID-19: worldwide effects, local business impacts, adapting to new year-round residents, and setting up resort “schoolrooms.” The Insights Collective examines the week’s…
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Prepare for a COVID Winter with Resilient Leadership Training
SAM Magazine—Natick, Mass., Sept. 16, 2020—In response to the COVID-19 impact on resorts and their leaders, the SAM Summit Series is offering a Resilient Leadership Training…