SAM Coverage
SAM Headline News
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Mixed Bag: Resorts Detail Opening dates and Operating Plans
SAM Magazine—Killington, Vt., Sept. 16, 2020—More resorts are releasing 2020-21 operating plans and opening dates, as operators shift their focus from summer to winter.…
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SnoCountry, O’Brien Strengthen Partnership
SAM Magazine—Lebanon, N.H., Sept. 15, 2020—A partnership between Halley O’Brien Productions and SnoCountry, Inc. will bring “The Snow Report-TV presented by SnoCountry,” a new…
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PSIA-AASI Creates 2020-21 COVID Guide
SAM Magazine—Lakewood, Colo., Sept. 15, 2020—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) has released “Navigating the 2020-21…
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Donor Subsidizes Saddleback Passes for Area School Kids
SAM Magazine—Rangeley, Maine, Sept. 14, 2020—An anonymous donor has made a $100,000 gift to the Saddleback Mountain Foundation to be used to subsidize Saddleback…
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Alterra Offers Glimpse of Winter Access Plans
SAM Magazine—Denver, Sept. 14, 2020—Alterra Mountain Company said it will prioritize access for season passholders and will require day lift tickets to be purchased…
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Wildfires Rage Near Western Resorts
SAM Magazine—Lakeshore, Calif., Sept. 10, 2020—Snow may be falling in the Rockies, but wildfires are raging up and down the West Coast. The impacts…
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Staying Safe as Recreational Activity Grows
COVID practices and safety are key as consumers shift their focus, from fear and isolating to getting out and being active. With demand for…
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Grade School Programs: PSAA Suspends, CSCUSA Moves Forward
SAM Magazine—Denver, Sept. 9, 2020—The Pennsylvania Ski Areas Association (PSAA) membership is suspending its popular 4th & 5th Grade Snow Pass, while Colorado Ski Country USA…
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Winter Openings on the Calendar
SAM Magazine—Sept. 9, 2020—A cold snap earlier this week marked the end of summer in Colorado, as a storm dropped more than a foot…
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NSAA Unveils COVID Safety Signage
SAM Magazine—Lakewood, Colo., Sept. 9, 2020—During a Sept. 8 webinar, the National Ski Areas Association (NSAA) presented a series of sign templates that convey…