SAM Coverage
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Think Globally, Sell Locally
The author examines the problems faced by NSAA in promoting its new youth marketing program, pointing out the history of previously unsuccessful joint efforts…
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Strength In Numbers For Small Areas
Two groups of small- to medium-sized ski areas, the Mountains of Distinction in the East and the Gems of the Rockies in Colorado, have…
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M.V.P: Steve Turner, Sierra-At-Tahoe
Steve Turner, the food and beverage manager at Sierra-at-Tahoe, Calif., turned around one of the West’s worst food operations into one of the best…
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New Tools Are Needed To Survey Customers
A new approach to measuring customer satisfaction: evaluating the emotional experience through focus groups, mystery shoppers and participant observation.
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Snowboarding Has Its Dangers, Too
A letter from the president of Ski Shop Hawaii on Mauna Kea claims there has been a lack of snowboard safety education all along…
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Recruiting Seasonal Employees
Some ski resorts have had success recruiting seasonal employees through their website or by using Cool Works, an Internet company with a site specifically…
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Timeshare Is Reborn
To deal with timeshare’s bad reputation, many ski resorts have given the concept a new face, a new figure and different hype–with great success.
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Construction Site
Building lifts by hand, adding vertical to mountaintops and scaling cliffs in amusement parks were just a few of the construction accomplishments this summer…
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Save Yourself!
It could happen at your area: a lift goes down with employees on it. Whether it’s snowmaking teams working at night, lift maintenance employees…
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Crazy For Demo Centers
Demo centers came in with shaped-ski technology, but they have taken on a life of their own. As the demand for shaped and performance…