SAM Coverage
Author: admin
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Colorado Resorts Endured Historic Visit Decline in 2025-26
SAM Magazine—Denver, June 5, 2026—Visits to Colorado resorts declined by 24 percent in 2025-26 compared to the prior season, according to figures reported by…
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New Hampshire Ski Areas Report 2025-26 as Fourth-Best Alpine Season in Two Decades
SAM Magazine—Bretton Woods, N.H., June 5, 2026—Doug and Liz Fichera, Summit Resources, with SAM’s Karolyn Towle.New Hampshire’s alpine ski areas recorded 2,283,539 skier visits…
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As Expected, Vermont Ski Areas Report Strong 2025-26 Winter Season
SAM Magazine—Jay, Vt., June 5, 2026—JJ Toland from Sugarbush with former Jay Peak teammate and 2017 SAM “10 Under 30” Andrew Lanoue and SAM’s…
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Skeetawk Names Thompson as General Manager
SAM Magazine—Palmer, Alaska, June 4, 2026—Skeetawk Ski Area has promoted Ryan Thompson to general manager. Thompson previously served on the board of directors for…
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Six Lift Maintenance Teams Selected for 2026 Rise Up Challenge
SAM Magazine—Natick, Mass., May 29, 2026—The crews from Castle Mountain, Alberta; Loveland Ski Area, Colo.; Massanutten Resort, Va.; Mount Snow, Vt.; Sipapu Ski &…
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Poole to Lead Heavenly Mountain Resort
SAM Magazine—South Lake Tahoe, Calif., May 29, 2026—Vail Resorts has appointed Trent Poole as Heavenly Mountain Resort vice president and general manager. He currently…
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Québec Ski Areas Report Visitation Growth, Record Revenue for 2025-26
SAM Magazine—Charlevoix, Québec, May 27, 2026—Total skier visits were up 5.1 percent year-over-year, and lift ticket revenue reached a record $190.5 million (CA$263.7 million)…
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Bolton Valley Promotes Nick Lemire to General Manager
SAM Magazine—Bolton Valley, Vt., May 26, 2026—Nick Lemire has been promoted to the role of general manager for Bolton Valley. He previously served as…
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Best and Worst in Marketing 2025-26
Execution makes all the difference in the success of this year’s ski area marketing efforts. Yell when others are whispering, whisper when others are…