SAM Coverage
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Ski Areas Cautious But Curious
Ski areas are venturing onto the Internet to provide their customers with information, but few are daring to actually carry out transactions. The author…
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A Boomer’s Plea
The author, a baby boomer himself, comments on the current emphasis on youth marketing and explains how and why ski areas should be marketing…
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Snowmobile Innovations
A look at a new snowmobile brake system in use at Snowmass, Colo., and the Resc-You winch for snowmobiles, manufactured by Kalaska Enterprises of…
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Conference, California Style
From May 13-15, ski area personnel tossed around ideas, techniques, plans and cantaloupes at the California Ski Industry Association Maintenance and Operations Conference at…
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Construction Site
Big bucks and big earth-moving projects are in the works this summer. Projects featured include: Snow Valley, Calif.; Holiday Valley, N.Y.; Jackson Hole, Wyo.;…
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When Godzilla Meets The Press
Area managers can be in charge of interviews with reporters by being prepared, the same as for a speech or meeting with top staff…
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Putting Sheaves In Their Place
Thirty-two sheave assemblies needed to be overhauled in a hurry at Tremblant, Que. Once the right equipment was lined up, a team effort allowed…
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Street Furniture: More Than Incidental Details
Seats and signs, flowers and flags, paving and play equipment–all add up to ways that mountain resorts can make outdoor space more enticing and…
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NSAA Celebrates At 35
NSAA returned to its roots at the Broadmoor in Colorado Springs to celebrate its 35th birthday with one of the best conventions on record.…
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Older, Richer And Skiing More Often
There is great promise in the Echo Boom generation, but for now the sound of Baby Boomers is loud and clear. They’re older, they…