SAM Coverage
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How to Write a Crisis Manual
Instructions on how to write a crisis management plan that will prepare your ski area for any eventuality.
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How Keystone Got It Right
Keystone, Colo., had a pre-established crisis management plan in place when the Teller Lift accident occurred in 1985. The medical, management and media procedures…
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The Deaths of Two Celebrities
An analysis of how ski resort personnel, NSAA and other industry spokespeople coordinated a crisis management plan to effectively handle the deaths of two…
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Free Your Mind
Freeriding, the newest evolution of ‘extreme’ for both skiing and snowboarding, is coming to the slopes. With certain accomodations for new events, terrain and…
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On Government Patrol
NSAA’s new director of public policy, Geraldine Hughes, tackles a full plate of political and governmental issues on behalf of the ski industry.
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James Laughlin Of Alta, 83
In memory of James Laughlin, famed publisher who was also one of the founders of Alta, Utah.
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Charlie Lord Of Stowe, 95
In memory of Charlie Lord, trail designer extraordinaire. He will be remembered especially for the trails he designed in Vermont on Mt. Mansfield and…
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Frequent Skier Deals On The Rise
A look at frequent skier deals at resorts around the country, which have multiplied in the face of ski area consolidation.
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Ski Patrol And Area Management: A Dilemma Still Seeking A Solution
In the aftermath of a $1.4 million award against the National Ski Patrol (NSP), there was renewed concern about the respective roles and responsibilities…
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Operation Snoblast Underway
A look at NSAA’s new youth marketing program, Operation SnoBlast, designed to attract 10- to 17-year old Echo Boomers to the ski slopes. The…