An analysis of how ski resort personnel, NSAA and other industry spokespeople coordinated a crisis management plan to effectively handle the deaths of two celebrities on the slopes: Michael Kennedy at Aspen, Colo., and Sonny Bono at Heavenly, Calif., in early 1998.
The Deaths of Two Celebrities
An analysis of how ski resort personnel, NSAA and other industry spokespeople coordinated a crisis management plan to effectively handle the deaths of two celebrities on the slopes: Michael Kennedy at Aspen, Colo., and Sonny Bono at Heavenly, Calif., in…