SAM Coverage
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Revised Book for Ski Patrol
A review of the third edition of the National Ski Patrol’s book on Outdoor Emergency Care, the textbook for patrollers and how it jibes…
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Murray Miller: Master Snowmobile Mechanic
Frolich’s profile of Mammoth Mountain’s Murray Miller takes a look at this long-time employee’s take on work and life; his combination of hard work,…
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Letting Customers Do the PR
Waterville Valley, N.H.’s Stacy Senger decided to promote the area’s new detachable quad by throwing a contest asking skiers to “NBame the Quad.” The…
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Travel Industry Recommends Aggressive Sales Tactics
Tips on using the vast array of traditional avenues of the travel industry. Direct contact with the customer via the Internet is not enough.…
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One Stop: Step In, Step Out
Ski Liberty, Pa.’s, snowboard rental shop has one of the largest inventories in the east and redesigned their new shop to make sure it…
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Profitable Partners in Power Supply
Hyland, lift maintenance manager of Vail Resorts, explains the partnership struck between Vail/Beaver Creek and its local power company to solve a problem that…
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So, You Wanna Build a Halfpipe
This article, by John Dale of Stimilon International, explains how to build a halfpipe that pleases clients and entails less work for mountain crews.…
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Reader (Dis)Service Cards
This article explains how Steamboat’s management took planning steps to speed up reporting of reader service cards from consumer magazines. Because of a variety…
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Putting a Roof on It
This article discusses the success of snowdomes in around the world and how the phenomenon will make its debut in U.S. cities, hopefully opening…
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Maintenance Shop Makeover
This report on Alta’s decision to revamp its maintenance shop shows how it gained more workspace, created a safer environment for skiers and allowed…