SAM Coverage
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Subtle but Important Shifts in Customers
Jim’s National Skier/Boarder Opinion Survey shows a younger average age, but fewer of the big bloc of older customers. It also shows that the…
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Consumer Ski Show Schedule and Contacts
This page contains a schedule of consumer ski shows for October and November and a list of contacts.
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Letters on Skiboarding and SAM’s new look
There is one letter on how shops can make the most of skiboarding’s explosive growth.And then there are five letters on SAM’s new look.
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SAM’s Website is Launched
Jennifer’s memo discusses the details that went into launching the SAM Website and reviews its purpose.
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Industry Reports
This roundup includes reports on helmet and forest service issues that took center stage at Ski the Hill; Okemo’s (Vt.) lease of Mt. Sunapee;…
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Our Industry’s Enigmatic Mood
A short editorial noted the “I’m all right, Jack” feeling at the NSAA convention at Marco Island, Fla; “True Good Friend of Skiing” is…
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1998 Metro Newspaper Directory
The 1998 Metro Newspaper Directory of newspapers with special ski sections and winter travel promotions in the big markets.
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The End Page
The Art of Grooming, Homestead Resort, Mich., paints names on their grooming vehicles; Rl Nino…the Real Story, Kottke Report comments regarding waether’s impact on…
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Blue Pages
Tidbits on the Future Marketing Summit at Vail; how Colorado’s smaller areas posted gains while the big resorts did not; the death of Birger…
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Idea Files
Three ideas are presented, including: chair loading guides for summer guests; handy APU directions attached to the auxiliary engine on a laminated card; and…