Waterville Valley, N.H.’s Stacy Senger decided to promote the area’s new detachable quad by throwing a contest asking skiers to “NBame the Quad.” The constest drew all sorts of publicity, much more than the marketing department hoped for, and the winner of the contest was awarded a season pass and the first ride up the lift.
The Voice of the Mountain Resort Industry | Est. 1962
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September 1998 Issue