In This Issue
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Retrenching Time for Retail Trade Shows?
Seth Says less is more. Fewer trade shows and redirecting $$ saved by attending fewer events into smart marketing can help drive…
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The End Page
Five items:1) Road & Track’s semi tongue-in-cheek vehicle review of the Kassbohrer Pisten Bully 3002) A transcript of the Brundage Mountain telephone…
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Blue Pages
ASC, Vail Resorts and Booth Creek pledge to help fund landmarl media campaign; Aspen Gets Lion’s Share of environmental awards; Resort Real…
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Idea Files
Boot Dryer at Caberfae Peaks, MIch.; Easy chair hauler at Whitetail, Pa.; Poles for parking at Killington, Vt.
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Michael Kennedy’s Death
Robert’s comments undersore the fact that irresponsibility and unsafe skiing led to Kennedy’s tragic accident. The accident was tragic but gave skiing…
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Wetlands: Get Ahead of the Curve
Stan’s remarks are a comment on a separate article in the same issue on page 60 about Watershed Management. Stan’s comments support…
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El Nino Makes Most Happy
Linda’s article reviews the snow conditions around the country and Canada for the 1997-98 ski season as they related to El Nino.…
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NSAA Rap Sheet-36 years of names, dates and numbers
This sidebar, accompanying a profile of John Rutter, named chair of NSAA at the Marco Island convention in 1998, lists the dates…
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SIA: Some Background on an Industry Sector that Faces Some Problems
David’s article outlines the factors that make up the complicated picture of SIA’s trade show troubles. The article explains why buy-sell cycles…
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Countdown to 2002
The article describes the lessons learned by some SLOC members at the Nagano games as preparation begins for the Olympics at Salt…